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Research papers

Research for the bottom line

Collaborative and ongoing work between The Dow Chemical Company and Total Research Corporation over a number of years has explored how organisations who measure customer perceptions can convert this information into influencing how customers...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Farrokh Suntook, David Gidney, Joan Fredericks, Tim Rey
September 23, 2001
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Citation

Suntook, Gidney, Fredericks and Rey (2001a, September 23). Research for the bottom line. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-for-the-bottom-line